Scaling Your Small Business with Google Analytics 4 (GA4)
Understanding your data is one of the most important steps in growing your business, but many business owners do not know where to start.
At our upcoming Business Education Network Workshop, Sarah Guest, Co-Founder of cyberlicious®, will lead a practical session on how to use Google Analytics 4 (GA4) to better understand your audience and make smarter business decisions.
Her session, “Scaling Your Small Business with Google Analytics 4 (GA4) | A Practical Starter Workbook,” is designed to simplify analytics and give business owners tools they can actually use.
Why This Workshop Matters
Many businesses collect data but do not know how to interpret it. Without clear insights, it is difficult to make informed decisions, improve performance, or scale effectively.
This workshop focuses on helping you:
- Understand what your data is actually telling you
- Identify opportunities for growth
- Make decisions based on real metrics instead of guesswork
What You Will Learn
Sarah will walk through how to use GA4 in a practical, approachable way, including:
- How to track and understand website performance
- How to identify where your leads and traffic are coming from
- How to use data to improve marketing and business strategy
- How to apply insights using a simple, structured workbook
This session is built for business owners who want clarity and control without getting lost in technical details.
Meet the Speaker: Sarah Guest
Sarah Guest is the Co-Founder of cyberlicious®, a data-driven marketing agency based in St. Petersburg, Florida. The firm helps businesses grow through SEO/AIO, web design, digital advertising, and content marketing.
Known for her mission of “sweetening the digital world,” Sarah combines creativity, analytics, and human-centered strategy to deliver measurable results.
She holds a Master’s degree from the University of South Florida, where her work with medically fragile children and individuals with Autism Spectrum Disorders developed her strengths in behavioral analysis, problem-solving, and leadership—skills she now applies to marketing strategy and client success.
Sarah is also a respected community leader, having served as an Ambassador, Board Member, and Executive Board Member for the St. Petersburg Area Chamber of Commerce. She is a frequent speaker for SCORE and The Greenhouse and has taught the Entrepreneurial Academy since 2020.
About Cyberlicious®
Cyberlicious® is a data-driven marketing agency that helps businesses grow through strategic SEO/AIO, web design, digital advertising, and content marketing. Their team blends creativity and analytics to deliver measurable results that support long-term success.
Who Should Attend
This session is ideal for:
- Small business owners
- Entrepreneurs
- Professionals looking to improve digital performance
- Anyone who wants to better understand and use their data
Turn Data Into Growth
When you understand your data, you can make better decisions, improve your marketing, and grow your business with confidence.
