Dayna Himot to Deliver No-Fluff Messaging Strategy at the BEN Workshop
As we close in on this Thursday’s Business Education Network (BEN) Workshop, we’re excited to announce our final speaker: Dayna Himot, founder of Gofer Content — a copy shop based in St. Petersburg that’s helping small businesses sound more human in a world full of noise.
Dayna has spent the last 30 years shaping messages in just about every medium: from broadcast journalism at FOX31 to writing ad copy for top-100 Spotify and Apple podcast producers, to high-stakes creative for Fortune 500 brands and large-scale productions like the Boulder Fringe Festival.
But her focus these days? Helping the “small guy” get clear before they create—especially when it comes to using AI tools for content and messaging.
Her Session: “🛠 Getting Clear Before You Create: Messaging with AI”
In just 8 focused minutes, Dayna will walk attendees through three critical steps to tighten up their messaging:
🎯 Define your ideal client
🧠 Identify a human-centered persona
✍️ Set up simple writing rules
Whether you’re a solopreneur, a small business owner, or someone on a growing team, Dayna’s approach helps you drop what feels off, cut the cringe, and stay in control—especially before layering in AI. Her session is designed to give you practical takeaways you can use immediately in chats, team briefs, or content projects.
Why It Matters
It’s easy to get swept up in the buzz of AI-powered tools. But without clarity at the core of your message, all the tools in the world won’t get you where you want to go. Dayna’s philosophy? Get grounded first, then let tech support your mission—not muddy it.
If you’re tired of sounding robotic or just want to make sure your message actually connects, Dayna’s talk is the reset you need.
Meet Her at BEN
📍 Join us this Thursday at the BEN Workshop and hear Dayna Himot deliver a session that’s as practical as it is powerful.
🌐 Learn more about Gofer Content: www.gofercontent.com
📩 Contact: dayna@gofercontent.com
